Juiced
Labels and Multipack Box
For this project, i needed to design a multipack box and three drink labels for the company Juiced. Juiced is a smoothie and health drink bar providing high quality organic health drinks using the best of local, organic fruit and vegetables. They wanted the designs to reflect these brand values and target an audience of teens and young adults aged 15-35 who are looking to improve to a healthier lifestyle
Multipack box design
For this design I made the main focal point the juiced logo, as this would become a recognisable and memorable aspect of the brand identity. I added each flavour on the back to show the audience what's inside, as well as all of the necessary/legal information regarding the product
For all three of the labels, I chose a symmetrical pattern layout for fruit illustrations and an individual colour scheme that reflected the flavours. The pattern worked to target the audience and acted as leading lines towards the typographic logo in the centre. Like with the box design, I also added all of the necessary/legal information
View my whole sketchbook here:
Initial ideas and sketches
Here i tested out my initial sketches of possible logos for the brand, aiming to represent their brand identity in a visual, illustrative way.
I also explored different compositions and layouts, like symmetry and leading lines, for all of the elements within the three labels.