Wick&Flame

Sustainable candles branding

For these designs, I needed to create a refreshing brand identity for the Wick&Flame candle company. This would include a logo design and individual box and label designs for their three signature scents. The company focuses on providing sustainable, vegan candles that along with their packaging are recyclable, palm oil free and plastic free. These brand attitudes needed to be reflected through the designs whilst fitting to a calming, elegant and luxury visual aesthetic.

I used a similar layout and the same colours, fonts and patterns etc to make them flow with the corresponding boxes

For each side of the packaging, the logo, and the labels, I experimented with different compositional devices, and the impact these would have on the successfulness of the designs and the brand identity

zoesmith5222@gmail.com

Wick&Flame

Sustainable candles branding

I used a similar layout and the same colours, fonts and patterns etc to make them flow with the corresponding boxes

For each side of the packaging, the logo, and the labels, I experimented with different compositional devices, and the impact these would have on the successfulness of the designs and the brand identity

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